Dermot Berkery’s book ‘The Zero Transaction Cost Entrepreneur’

Veteran venture capitalist Dermot Berkery has come up with a completely new construct for spotting the great business propositions of tomorrow using fundamental economics―transaction cost economics―and he shares all his secrets in The Zero Transaction Cost Entrepreneur.

Eliminating transaction costs between customers and businesses can transform the customer experience and unleash profitable business opportunities. Uber used reviews, ratings, and vetting of drivers to reduce the lack of trust between prospective drivers and riders. By removing a potent transaction cost like lack of trust Uber opened up a global market. Berkery walks readers through the process of spotting potential new business propositions and capturing global markets through the process of eliminating transaction costs.