Xiam to supply technology for Qualcomm BREW

Dateline: 18 June 2007

Xiam Technologies, the Ireland-based pioneer of wireless content targeting solutions, today announced an agreement to supply QUALCOMM with content discovery and recommendations technology for use with QUALCOMM’s BREW^® solution. 

Xiam’s My Personal Offers System (MPOS) technology enables licensed operators to make personalised recommendations to individual customers tailored to their unique tastes and preferences using advanced profiling techniques.  Xiam’s technology can be used to make highly relevant personalized offers of new and exciting content over wireless and Web channels both before and after purchase, as well as enable content bundling.  The system also allows users to rate content and automatically presents top selling content related to the user’s interests.

“We are delighted to be working with QUALCOMM, an acknowledged leader in the mobile content business,” said Colm Healy, CEO, Xiam.  “QUALCOMM’s vision for converged service offerings through wireless and Web channels is a perfect fit with both our view of the market and our leading content discovery and recommendations technology.  We look forward to working with QUALCOMM to help BREW operators cement their position in the mobile content value chain, while helping to bring subscribers a meaningful, relevant and worthwhile mobile experience.”

“Content targeting enables BREW operators to more effectively merchandize their services based on their past purchase history and tastes,” said Mitch Oliver, vice president, solutions and marketing for QUALCOMM Internet Services.  “Xiam’s unique recommendations technology, which is designed to address the various challenges and opportunities facing the mobile environment, will personalize the consumer shopping experience, expand the discovery of content, and generate increased revenue for service providers.”

BREW solutions change the way people relate to wireless data services.  By enabling discovery and delivery of high-value content, BREW creates opportunities for the wireless industry to enhance consumers’ mobile data experience.  QUALCOMM’s comprehensive and targeted BREW Signature Solutions offer reduced time to market and lower capital investment for companies providing mobile products and services.  Customers also can benefit from several modular BREW offerings including, uiOne™, deliveryOne™ and QPoint™, which provide the foundation for customer-differentiated wireless data capabilities.

About Xiam Technologies
Xiam provides software solutions that enable Carriers to optimize marketing and promotion of mobile content and services.  Xiam’s MPOS suite uses sophisticated analytical techniques to identify the right content for subscribers and the right time to promote it.  By presenting content relevant to subscribers’ interests and lifestyles, MPOS can dramatically accelerate take-up of mobile content and services.  Xiam has pioneered recommendation systems for mobile services that dynamically select the best content by automatically collecting and analysing subscriber data and behavioural patterns.

For more information please contact:
Martin Clancy
Marketing Communications Manager
Xiam Technologies Limited
Block S
East Point Business Park
Dublin 3, Ireland
T. +353 1 4832000
F. +353 1 4832001

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QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated.  uiOne, deliveryOne and QPoint are trademarks of QUALCOMM Incorporated.  All other trademarks are the property of their respective owners.